Martin Hsu: How To Run Your Art Business
“How To Run Your Art Business: An Consulting Course with Martin Hsu”
◆Speaker: Martin Hsu
Marin Hsu is an Asian American artist living and working in San Francisco, CA.
He graduated with a Bachelor of Fine Arts in Animation from California State University in Fullerton, and worked professionally as a character designer for Nickelodeon and Disney TV Animation. His original creation, Ruby Gloom is now an animated series on Amazon.
After years of being employees, he changed his career path to be an independent artist and designer. Martin's design work has been commissioned by corporations such as Facebook, Google, Amazon, and Saatchi & Saatchi. His illustrations have been published by Viz Media and Abrams NY, and showcased at the Museum of Science, Miami and the Asian Art Museum in San Francisco. His artwork can also be found at Disney WonderGround Gallery in Disneyland.
Being an artist/creator as living is not easy, and in this talk, Martin Hsu shared with us his 10+ experience of being an independent artist.
◆Three main subjects he shared:
✸Making Art.
➜What kinds of art you want to do? What kind of art/products your clients want to buy? How to make a creative plans for a new year?
✸Making Money.
➜How to price your art? How to choose which kinds of products to sell? What kinds of opportunities you can promote your art?
✸Keys of Success.
➜Who are you? What kinds of subjects that you’re passionate about? Don’t forget to take care of the artist in your heart and keep producing art, promoting art and repeating the cycle.
◆1-1 portfolio review:
Martin had 1-1 portfolio review with each attendees. He looked through their artwork and gave useful information and advice.
Thanks Martin Hsu for sharing his thoughts and knowledge with us, definitely inspired us.
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這次活力滿格的Martin Hsu
與我們分享了許多資訊與經驗分享
是個能同時吸收專業知識和滿滿正能量的一堂課✨⭐️✨
這堂課內容主要分成三大主題
「Making Art, Making Money, Keys of Success 」
（藝術創作、創造收入和成功的關鍵）
像是：怎麼去計畫一年的創作目標和方向、如何定價作品銷售價格、站在購買者角度去決定製作哪些商品、有哪些管道能去曝光自己、限量和大眾生產的商品策略...等等，這些他一路走來學到的經驗都無私分享出來👐
而且也給大家問問題問到飽😆
(所以上課時間又爆掉了)
Martin認為對創作者很重要的三個部分
「Produce, Promote, Repeat」
（創作、行銷、重複）
不斷的創作，並且記得要找方法讓作品曝光
持續進行、努力不懈就會越往目標前進！💪
而一對一的portfolio review
在大家分享自己的創作理念中
分析且提供了許多很實用的建議！
也鼓勵大家除了商業經營策略之外
也要給自己空間，創作喜歡做的作品。
最重要的是要記得好好保護內心的「藝術家」☺️
很高興Martin這次的分享，
大家喜歡他的作品也可以多多支持他喔！
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講師介紹：
Martin Hsu (徐鈺樺)，現居舊金山的獨立藝術家。
畢業於加利福尼亞州立大學動畫藝術學士學位
曾經在知名動畫公司尼克兒童頻道 (Nickelodeon)
和迪士尼電視動畫公司(Disney TV Animation) 擔任角色設計師。
離開公司環境後成為獨立藝術家
涉獵領域有插畫、設計、動畫、繪本、公仔設計、品牌IP... 等
與他合作過的客戶有Google、Facebook、Amazon、Saatchi & Saatchi...等多家知名企業。
而他的作品有
Facebook上的貼圖「龍仔」(Dragon Boy)
以及由他所創作角色的動畫影集 Ruby Gloom！
(現在可在Amazon上觀看)
他在世界各地參與過各個展覽
也參與三麗歐、華納兄弟以及迪士尼等知名國際企業所舉辦的畫展
在迪士尼官方商店內也可以買到他的插畫作品！
出生於台灣的他，創作融合亞洲與西方文化，變成他的風格旗幟。
作品總是帶點童趣巧思，讓人感到溫暖，看了會心一笑。
歡迎follow Martin Hsu