Aggie Cheung: The Strategy of Building Personal Illustration Brand
As more and more artists and creators opened their online stores, but not many of them also sell products in wholesale market. Aggie Cheung is the founder of the illustration stationery brand, The Little Red House. With the cute and childlike illustration style, The Little Red House has products like cards, prints, tote bags, wooden pins… etc. Not only can buy it on the website, but also at several big bookstores in USA.
We invited Aggie to share her experience of building her own brand from scratch, such as what to do at the beginning, how to get into wholesale market and what to do next under pandemic situation… etc. This is the first time we held an online talk, and without the limitation of locations, we have few attendees are from USA and Japan.
◆Speaker: Aggie Cheung
Aggie was born and raised in Hong Kong. She lives in San Francisco and is the founder and illustrator of The Little Red House.
Graduated from Animation/Illustration BFA of San Jose State University. With her main jobs, she started The Little Red House on the side.
She participated art shows and kept drawing in her free time. And nowadays, running The Little Red House becomes her main job.
She keeps working on prints, illustrations, and cards design for the The Little Red House when she's not busy at different art shows.
◆The main subjects Aggie shared in the talk:
✸ At the beginning of your business.
➜ How to decide you style? How to plan the business strategy? How to price your products? How to test if your style fits the market?
✸ Get in to wholesale market.
➜ How to get into American wholesale market? What happened at her first participation at NSS?
✸ Next level of the business.
➜ How to manage all the works and communicate with business partner? What’s next for the business under the pandemic situation?
Thanks Aggie Cheung for sharing her experiences of building The Little Red House and with us, very informative and inspiring.
Follow The Little Red House
👉IG
👉FB
這次我們請在美國舊金山的Aggie於線上分享
發展她自己The Little Red House插畫品牌的故事。
從零開始用自己的作品發展藝術品牌與周邊商品
從副業經營堅持到轉成正業，還發展到批發wholesale通路
這一路上她的策略經營方針與心態調整。
Aggie誠意十足又不藏私的提供大量資訊
沒有在誇飾，上了課程的同學都表示：
資訊量實・在・太・大・啦！😆
（這也是種甜蜜的負擔(?）
這次Aggie分享的主要部分為：
1. 建立品牌前如何決定風格與定位
2. 如何規劃品牌的經營策略
3. 如何實際測試風格是否符合市場喜好
4. 美國wholesale通路攻略
5. 參加文具展的經驗與趣事
6. 品牌經營的血淚史
7. 與經營夥伴的溝通與管理
8. 產品的製作成本與定價的注意事項
9. 擺攤有哪些小撇步
而當天的Q&A也十分踴躍，所以… 時間又爆掉了 😆
（那些在美國的參加者辛苦了）
非常感謝Aggie分享她建立品牌的經驗
從草創期該準備的事項、正式開始後的測試和策略、以及到了新階段後的規劃
全部都熱心分享且給了許多實在的建議。
祝福The Little Red House規模會越來越大！
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講師介紹：
Aggie Cheung，來自香港，現居美國舊金山。
是The Little Red House品牌的創辦人和插畫家。
原本大學就讀平面設計，在上過插畫課程後
喜歡上以畫畫創作，決定轉系專攻插畫/動畫。
於聖荷西州立大學畢業後
擔任過概念設計師、平面設計師、遊戲美術設計師...等工作
工作閒暇時經營插畫副業
而在2016年辭職正式以經營品牌The Little Red House為主。
The Little Red House的產品如名稱一樣
充滿著可愛的童趣風格插圖，帶著溫馨的氛圍。
從網路上販賣文具用品、托特包、抱枕、複製畫...等各種產品外
甚至也打入實體wholesale通路，在許多美國文具商品店內都可看到他們的產品！
更多The Little Red House資訊
👉網站：https://www.thelittleredhouse.co/
👉IG：https://www.instagram.com/thelittleredhouse/
👉FB粉專：https://www.facebook.com/TheLittleRedHouseArt/
